It has never been more important for a business to have a website than in this digital age. A website is a digital storefront – it tells your customers who you are, how you operate, what you do and makes it easy for them to reach you. Almost 60% of all people on Earth use the internet and this number is growing every day. A website exposes your business to the wider world and lets you reach more people in scales that were never possible. If your business does not already have one, here’s why you should consider getting one.
Attract New Customers
Having a website exposes your company to the internet and makes it visible in search engines. A search term for what you provide would lead them to your website where they can learn more, find out what you offer, how you differ from the competition and how to contact you. A website that is optimised for search engines will grant greater exposure than most other forms of marketing at a fraction of the cost.
Showcase your products and services
A website acts as an opportunity to be a literal digital storefront by allowing you to display your products or services along with their details on the website itself. The use of images and design elements can make the user experience similar to visiting a physical store and give your customers all they need to know before placing an order.
Creating a website no longer requires any high-level coding or networking experience. There are tools which allow you to create, deploy, manage, and maintain a fully functional website from the comfort of a graphical interface with little to no prior experience required. There are also companies that handle the entire thing for you at a minimal cost. One such example is web design Geelong.
Having a website makes you look professional
Customers will perceive a company with a website to be more credible and trustworthy as opposed to one with just social media pages. Research has found that maintaining a website up to date with relevant information gives the impression of trustworthiness to over 75% of people.
Differentiate yourself from the competition
If your competition is not online yet, you can establish yourself in the market and gain a favourable position, winning half the battle before it even begins. This will net you a massive advantage in that people who are looking for your competitors will be redirected to you as the sole provider of what they are looking for. If your competition is online, it is the perfect opportunity to showcase what makes you unique by building a website different from theirs and showing potential customers what makes you stand apart from the crowd.
It is exceedingly clear that a website is invaluable to a small business to grow. It has become so convenient to do so that the question now is can you afford to not have a website?